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| DVD Knowledge Base 15 - Is the packaging different from CD? |
Manufacturers were worried about customers assuming DVDs would play in their CD player, so they wanted the packaging to be different. Most DVD packages are as wide as a CD jewel box (about 5-5/8") and as tall as a VHS cassette box (about 7-3/8"), as recommended by the Video Software Dealers Association (VSDA). However, no one is being forced to use a larger package size. Some companies use standard jewel cases or paper and vinyl sleeves. Divx discs came in paperboard and plastic Q-Pack cases the same size as a CD jewel case.
Most movies are packaged in the Amaray "keep case," an all-plastic clamshell with clear vinyl pockets for inserts, that's popular among consumers. Time Warner's "snapper," a paperboard case with a plastic lip, is less popular. There's also a "super jewel box," the stretch-limo version of a CD jewel case, that's common in Europe.
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